Guardian Jeff Ward CEO 400wGuardian is delighted to announce that our CEO, Jeff Ward, has received the ‘Rising CEO Award’ from CEO Monthly. An internationally respected publication, CEO Monthly regularly shines a light on the greatest and brightest business leaders from around the world.

Jeff Ward is highlighted as playing an integral role in the harmonization of multiple acquisitions into a single organization, Guardian, making it the largest independent fall protection and prevention brand. Whether working at heights, securing dropped objects, providing custom engineering solutions, or offering industry leading training, Guardian takes a 360-degree approach to keeping its customers safe.

Jeff responded, “Although this award kindly recognizes me, it is really a team award. It was clear that the reason for the award was very much driven by our hard work this year to consolidate around the Guardian brand and promote, hire, and develop some awesome safety experts. In my discussions with CEO Monthly, they clearly recognized our ambition and our bright future. Another great award for Guardian.”

Guardian’s primary goal is making height safety simplified, and Jeff’s more than 20 years of experience in the safety industry has galvanized both employees and customers alike. And this is just the beginning. Already a primary player in the North American and UK markets, Mr. Ward is working diligently to expand Guardian’s global footprint and broaden its reach into more diverse industries.

 Congratulations to our CEO on his prestigious recognition; it is thoroughly deserved. The future at Guardian is exciting indeed.


CEO Monthly - Issue 10 2021

Rising CEO Award: Jeff Ward

Guardian Jeff Ward CEO 400w An exemplary fall protection innovation supplier and training company, Guardian has been providing its industry with the best safety measures in the business for those working at heights. Able to ensure safety in personal fall protection, dropped object prevention, foreign material exclusion, and more, it is currently enjoying a trajectory towards greater success that shows no signs of slowing.

Guardian is a group that started in 2017. Beginning as a company called the Pure Safety Group, it was the culmination of a few different acquisitions, each with different specialisms that would allow the group to begin cornering the market and access all different areas of the segment. Guardian, one of the companies within this, was a scale and expertise fall protection business also with a strong custom engineered systems division, Checkmate was a cutting-edge fall protection design and innovation creator with UK manufacturing pedigree, and Ty-Flōt was a pioneer in dropped object prevention, as well as foreign material exclusion.

 Therefore, with all these various specialisms combined, it merged under the Guardian banner in May of this year. Since then, it has succeeded in becoming the world’s largest independent fall protection and prevention brand, making working at heights safer, easier, and more efficient for workers. In order to do this effectively it combines scale, agility, and 360-degree thinking in order to let customers progress with what is most important to them across the different companies it serves and their myriad corporate goals and constructions.

Fundamentally, its business offers the design, manufacture, and height safety training and engineered systems that will make a difference to the safety level of any operation – operating across the UK and North America – and supplying its full range through distribution partners serving the construction industry and health and safety experts. Its training has become lauded as the best in its class, too. Through this, it blends classroom, on-site, and on-line education, and works holistically to offer education and products in order to become the fall protection one-stop-shop.

It holds to the principles that worker safety, focus, connection, support, and challenge are what have made it such a darling of its industry; in doing so, it removes unnecessary complexities and leverages the full potential of each of its businesses. This unification, in essence, has ensured it can serve its clients better than ever, strengthening its sales experts and operations team to bolster this. This has been heavily supported by the exemplary drive of the CEO, Jeff Ward. Previously, he was the head of its international operations, and has 20 years of sales, marketing, operations, and general management experience under his belt, as well as tenure as the CEO of Centurion Safety Products and experience as Director of the British Safety Industry Federation. Jeff Ward’s academic track record has also allowed him to bring this dimension of knowledge to the company, with an undergraduate degree from Vanderbilt University and an MBA from Warwick Business School.

Internally, the company has focused on resilience – allowing the team to rally around the cause – and striving for the establishment of new goals for 2022, such as anchoring itself in user insight, sustained investment in specialist roles, and empowerment by continued growth in operational excellence. It sees this strengthening its position in the US, Canada, and UK in the next 3 to 5 years, hoping to expand further across the world and into more elements of its market segment, solving more problems for professionals in its industry. Excited about this bright future, it will currently keep pursuing its opportunities to expand into general industry and telecommunications, moving also towards the European and the Middle Eastern markets.